Generac is the leading manufacturer of home backup generators with over 60 years of experience in the market. Generac produces the most extensive range of power products to date, including portable, residential, commercial, and industrial generators.
A comprehensive communication plan was needed to achieve the following objectives:
- Brand positioning of “Generac” in Mexico.
- Positioning the benefits of their Home Standby line.
- Generating demand and new business opportunities.
Client:
Generac
Category:
Sales Acceleration
Date:
january, 2024
GENERAC LEVEL UP
Latam Summit 2023
Winner of the “Best Event Experience”BBN Golden Bee Awards 2023
Strategy:
A comprehensive market analysis was conducted to understand the brand’s status, competitors, media visibility, market presence in Latin America, target profile, differentiators, and vulnerabilities in internal and external communication.
Subsequently, we developed an integrated plan that included marketing campaigns, a demand generation strategy targeting secondary audiences and channels, and a sales acceleration program.
A crucial aspect of the project is continuous progress monitoring to ensure the achievement of objectives, validation of brand usage, and effective communication.
Services:
- Strategy
- Creativity
- Branding
- Content Marketing
- Public Relations
- Database Build
- SEO
- SEM
- Email marketing
- Social and paid media
- Experiences on/offline
- Demand generation
- Pre-sales
Results:
2022
ENGAGEMENT RATE: 7%
INTERACTIONS: 10,101
2023
ENGAGEMENT RATE: 9%
INTERACTIONS: 25,773
Digital Results:
Pre Sales Results
More than 4K in Leads
RRPP Results
117 Articles published in local and national media
24,784,560 Audience reach
Golden Bee 2023
MarketLogic spearheaded the Level Up Summit LATAM 2023 project, crafting an innovative experience that strengthened connections with business partners across the Americas.
The initiative involved an omnichannel communication strategy and comprehensive organization. It featured a stage aligned with the creative concept, an exhibition hall for equipment displays, expert speakers, an integration activity with a social responsibility component, networking spaces, a talent show, and logistics including booking for over 150 participants and organizers. These elements combined to exceed expected results by 25%.
The dedication and effort of the MarketLogic team were recognized with the Golden Bee Award for “Best Event Experience” in 2023. This award honors the best B2B marketing campaigns executed by BBN partners for their clients, confirming that our clients’ success is our own.
